Products & Services
Gacha Product Track Record
We have released a wide variety of products; the following is a selection of them.
Rather than simply saying "it sold well", we introduce here how each of these brought an innovative new wind to the industry.
Timeline
Timeline
July 2021Miniature Fragrance L'bort Vol.3
The first "perfume" ever released in the capsule toy industry. Thanks to a solid specification compliant with Japan's pharmaceutical affairs law, it was even carried by major commercial facilities that normally do not handle liquid products.
July 2021Genuine Diamond 3COLOR
Real diamonds turned into a capsule toy. The unprecedented level of value it offered was received with great surprise within the industry.
November 2021Ultra-realistic Miniatures of an Authentic Thai Restaurant
An official product of a Thai restaurant chain with around 30 locations near Bangkok. It was the first time a capsule toy from an overseas restaurant business was introduced in Japan.
December 2021Mr. Brownie Miniature Collection
Following the previous month's Thai cuisine series, this time we made miniatures of products from a shop in Taipei, Taiwan known for its long queues.
January 2022OGASAKA SKI Real Miniature Ski BC
The first time sporting goods were made into a capsule toy. It went on to inspire a wave of similar concepts released by various manufacturers.
March 2022Ultra-realistic Sweets Miniatures Bringing Illustrations into 3D
The first capsule toy product to use "2D-style painting", known among modellers and on social media. The project was only possible thanks to advanced sculpting skills.
September 2022Aromatic Woods of the World Collection
The industry's first release using genuine aromatic wood. A project built around "scent" as added value drew a strong response at retail and later grew into a series.
October 2022Mushroom Chopstick Rests
"Mushrooms" were already a common motif in the capsule toy industry, but this was the first product designed from specimens we collected and photographed ourselves. Its more authentic concept and sculpting drew attention.
January 2023Genuine Jewel Beetle BC
Turning the beautiful shell of an insect into a product. For a subject that had tended toward replicas such as figures, we presented the beauty of the natural material itself.
March 2023Niibori Guitar Metal Sign Ball Chain
We brought the industry a new concept: "turning a real signboard into a product". Similar ideas appeared afterwards, making this the starting point for that perspective.
March 2023The World's Most Delicious Easy Meals: Ultra-realistic Miniature Collection
The industry's first attempt at turning recipes from a cookbook into 3D. The POP display was finished with the same appearance as the book cover, adding a new way of presentation to the industry.
February 2024Taiwan Night Market: Ningxia Night Market Food Miniature Collection
A groundbreaking attempt to turn a Taiwanese night market itself into a product. Securing the underground rights also brought a joy of creation different from ordinary licensing.
February 2024Chocolate Cacao Miniature Collection
We succeeded in signing with a huge account that had over 6 million followers at the time. It was a memorable case of collaborating with a partner holding a new kind of reach.
October 2024The Capsule Itself Becomes a Keychain
A product born from the unconventional idea of turning the capsule itself into the item. The response at retail was strong and it became a new standard in the industry.
April 2025Setagaya Sweets
A project with Setagaya City that also contributed to local industrial promotion. At a time when most municipality-released capsule toys are simple items like acrylic keychains, this was Japan's first case to also achieve genuine product quality.
July 2025nicola Sparkling Aurora Bangs Clips
An unconventional initiative of turning a media title itself into a product. The publicity strategy as a media mix also came together well.
October 2025Ammonite Genuine Fossil Encyclopedia
The industry's first attempt at turning genuine fossils into a product. The response was so overwhelming after release that a reprint was decided immediately.
June 2026Iga-ryu Ninja Mask, Supervised by the Iga-ryu Ninja Museum
A collaboration with authentic ninja culture, and the industry's first case of appealing to inbound visitors with something other than character merchandise.
“Even something like this can become a product?”
We will keep creating ideas that surprise you.
Inside and outside our industry, we keep creating new value beyond convention, giving shape to “refinement and play, one single standard.”