Business Model
A company that makes the supply chain of play shorter and more enjoyable
We choose the right production regions and infrastructure for each project, connecting prototyping, mass production, shipping and customs clearance on a single line.
Network
Distributed production across China and ASEAN
We do not depend on a single country or a single factory. Moulding, sewing, assembly and painting each require different skills and cost structures. With planning and quality control based in Japan, we select the production region best suited to each product from China, Thailand, Vietnam, Malaysia, Indonesia and beyond.
Distribution is not merely risk avoidance. By placing each process where it belongs, we shorten the distance between an idea and the shelf.
Flow
From planning to delivery
- 01
Product planning
We design the theme, structure, price range and play value at the same time.
- 02
Selecting the production region
We select the optimal country, factory and infrastructure for each process.
- 03
Prototyping
We verify sculpting, colouring and durability, and shape it into something ready for mass production.
- 04
Mass production
From tooling to finishing, we proceed with shared quality standards.
- 05
Shipping & customs
We arrange transport from the overseas factory to Japan, including import procedures.
- 06
Logistics & delivery
We deliver to clients through our own logistics centre.